TGFR Consulting LLC Product Definition – VOB to Business Needs
This details how VOB translates into business needs.
Category «Product Definition»
Product Definition – From VOC to User Needs
Following the identification of the product idea, collecting the Voice of the Customer (VOC) and translating this VOC into high-level user needs begins. These user needs drive the product definition process. Simply stated, VOC (Voice of the Customer) expresses the effect that a customer would like the product to have on his life/environment. Creating good …