{"id":609,"date":"2020-10-18T21:25:10","date_gmt":"2020-10-18T21:25:10","guid":{"rendered":"http:\/\/www.tgfrconsulting.com\/blog\/?p=609"},"modified":"2024-01-20T22:22:27","modified_gmt":"2024-01-20T22:22:27","slug":"building-the-right-product-introduction","status":"publish","type":"post","link":"https:\/\/www.tgfrconsulting.com\/blog\/archived\/building-the-right-product-introduction\/","title":{"rendered":"Building the Right Product Introduction"},"content":{"rendered":"
\n\n\n

The following table describes the inputs and outputs of the Concept Selection Process<\/p>\n\n\n\n

Inputs<\/strong><\/td>Key Activities<\/strong><\/td>Outputs<\/strong><\/td><\/tr>
Seminal Idea<\/strong>
Clear statement of the basic target function

VOC – The Customer<\/strong>
Requirements<\/strong>
The expression of the effect
that a customer would like to have on his life\/environment
to best perform his desired
tasks

VOB – Business<\/strong>
Requirements<\/strong>
The Needs of the business<\/td>		VOC Development<\/strong>
Building the user need statements

Feature Deployment<\/strong>
Using the user needs to develop the features (columns of the QFD)

QFD<\/strong>
Identifying the Critical to Quality Features (CTQs)

Pugh Matrix and Super <\/strong>
Concepts<\/strong>
The generation of the overall concept and adjustment of the CTQs (Critical to Qualify)

Early Concept Confirmation<\/strong>
The initial confirmation of the concept with the users

<\/td>		System Concept Definition<\/strong>
The concept for the System

System Requirements<\/strong>
The system requirements define the concept at a detailed level<\/td><\/tr><\/tbody><\/table>

<\/figcaption><\/figure>\n\n\n\n

The inputs start with the Seminal Idea, a clear statement of the basic target function for the device.  Here are some examples<\/p>\n\n\n\n

To deliver affordable treatment for sudden cardiac arrest<\/strong><\/em><\/p>\n\n\n\n

To simplify the process of monitoring, controlling, and delivering insulin for type 2 diabetes treatment <\/strong><\/em><\/p>\n\n\n\n

Voice of the Customer (VOC) establishes the customer desires and Voice of the Business (VOB) establishes the business desires.  Correctly defined, VOC and VOB provide the guidance for all subsequent concept selection efforts.<\/p>\n\n\n\n

Activities include translating the input from the user into meaningful user need statements, the structured workflow for selecting a concept (QFD, Pugh Matrix and Super Concepts) and finally, the confirmation that the concept meets the user needs. <\/p>\n\n\n\n

Finally, System Concept Definition captures the final concept at a high level, while the System Requirements specify the detailed requirements of the concept. These requirements become the critical inputs to the next step, \u201cBuilding the Product Right\u201d.<\/p>\n\n\n\n

<\/p>\n\n\n<\/div>","protected":false},"excerpt":{"rendered":"

Building the right product involves the translation of user and business needs into a product concept<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[61,6],"tags":[37,54],"class_list":{"0":"post-609","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-archived","7":"category-product-design-and-development","8":"tag-concept-selection","9":"tag-right-product","10":"anons"},"yoast_head":"\nBuilding the Right Product Introduction - TGFR Consulting LLC<\/title>\n<meta name=\"description\" content=\"The first step in medical device development, determining the right product\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tgfrconsulting.com\/blog\/archived\/building-the-right-product-introduction\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building the Right Product Introduction - 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