{"id":61,"date":"2016-08-01T01:13:46","date_gmt":"2016-08-01T01:13:46","guid":{"rendered":"http:\/\/tgfrconsulting.com\/blog\/?p=61"},"modified":"2024-01-20T22:36:00","modified_gmt":"2024-01-20T22:36:00","slug":"creating-the-requirements-voice-of-the-business","status":"publish","type":"post","link":"https:\/\/www.tgfrconsulting.com\/blog\/archived\/concept-creation\/creating-the-requirements-voice-of-the-business\/","title":{"rendered":"Creating the Requirements – Voice of the Business"},"content":{"rendered":"
\n

Creating the Requirements – <\/a>VOB (Voice of the Business)<\/h3>\n

 <\/p>\n

VOB (voice of the business) represents the commercial and other business considerations for the medical device. VOB development must be kept distinct from the activities associated with user needs in order to prevent the corruption of the true user needs.  In developing these distinct needs, every effort should be made to make the statement of these needs as quantifiable as possible, as this will be a critical aspect of the final concept evaluation.  As an example,<\/p>\n

 <\/p>\n

The system shall enable a gross margin of 65%<\/em><\/p>\n

 <\/p>\n

This statement represents a quantifiable business need that can be easily used to evaluate concepts for the medical device.  The following rules apply to the development of VOB:<\/p>\n

    \n
  • The statement should be quantifiable <\/strong>– this will drive better evaluations in subsequent steps.<\/li>\n
  • The statement must have universal acceptance<\/strong> \u2013 it should be agreed upon throughout the business<\/li>\n
  • The statement must prompt a course of action<\/strong> \u2013 statements such as \u201cit must be more aesthetically pleasing\u201d will not define a course of action.<\/li>\n
  • The statement itself shall not confound the way it or other statements are prioritized<\/strong> \u2013 be careful that the statements do not overlap.<\/li>\n<\/ul>\n

     <\/p>\n

    These rules represent a subset of the rules for customer input, with the business representing the customer.<\/p>\n

    Key to the development of VOB is the concept that the statement should be quantifiable.  Business needs, as a result of being closely associated with the development, can drive a number of qualitative needs.  These should be avoided, as these needs often represent the business interpreting customer needs.  By focusing on the quantifiable, VOB can be focused on true business needs.<\/p>\n

    With the development of VOB as well as VOC, the basic elements required to begin concept selection are in place.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Creating the Requirements – VOB (Voice of the Business)   VOB (voice of the business) represents the commercial and other business considerations for the medical device. 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VOB development must be kept distinct from the activities associated with user needs in order to prevent the corruption of the true user needs.  In developing these distinct needs, every ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tgfrconsulting.com\/blog\/archived\/concept-creation\/creating-the-requirements-voice-of-the-business\/\" \/>\n<meta property=\"og:site_name\" content=\"TGFR Consulting LLC\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-01T01:13:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-20T22:36:00+00:00\" \/>\n<meta name=\"author\" content=\"Timothy Robinson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Timothy Robinson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.tgfrconsulting.com\/blog\/archived\/concept-creation\/creating-the-requirements-voice-of-the-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.tgfrconsulting.com\/blog\/archived\/concept-creation\/creating-the-requirements-voice-of-the-business\/\"},\"author\":{\"name\":\"Timothy Robinson\",\"@id\":\"https:\/\/www.tgfrconsulting.com\/blog\/#\/schema\/person\/5e055d3bb1c73babd5af6a3d1f31ca05\"},\"headline\":\"Creating the Requirements – Voice of the Business\",\"datePublished\":\"2016-08-01T01:13:46+00:00\",\"dateModified\":\"2024-01-20T22:36:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.tgfrconsulting.com\/blog\/archived\/concept-creation\/creating-the-requirements-voice-of-the-business\/\"},\"wordCount\":313,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.tgfrconsulting.com\/blog\/#organization\"},\"keywords\":[\"Voice of the Business (VOB)\"],\"articleSection\":[\"Archive\",\"Concept Creation\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.tgfrconsulting.com\/blog\/archived\/concept-creation\/creating-the-requirements-voice-of-the-business\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.tgfrconsulting.com\/blog\/archived\/concept-creation\/creating-the-requirements-voice-of-the-business\/\",\"url\":\"https:\/\/www.tgfrconsulting.com\/blog\/archived\/concept-creation\/creating-the-requirements-voice-of-the-business\/\",\"name\":\"Creating the Requirements - 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